Simone Kapiteyn is the Owner / Managing Director of Adventure Wild Kimberley Tours. Simone is responsible for the administration, marketing, finance and operational logistics. Simone talks about the experience of working with the digital marketing agency Tectalic for over seven years.
Can you take us back to your Adventure Wild website before you started working with Tectalic. What problems and frustrations were you trying to solve?
Around the time that I started with Tectalic, I had just bought out my business partner. I was looking for a fresh creation that was independent and individual. I wanted a lot more input into the website design and creation. The website project was the next phase of making the business completely mine. Plus, we were well and truly overdue for a website upgrade. We wanted something more modern in presentation.
Why did you choose to work with Tectalic?
That was quite easy, in the end. I did a lot of research, but there are a lot of people offering various website opportunities. Trying to pick through all the white noise to find the blue dots was initially a challenge. I wanted to determine who was legitimate and the best to go with. I chose Tectalic on word-of-mouth recommendation. I started asking around friends and other businesses in the tourism industry, and the Tectalic name came up. I did some research, and then there was absolutely no doubt after I’d contacted Tectalic and spoke with Glenn. I then came down to Perth and met the team. We built our relationship from there.
What have you experienced from having Tectalic manage your digital advertising?
My experience with Tectalic has been consistently professional and great. I’ve just had nothing but positive experiences with Tectalic. I’ve enjoyed the professionalism, ease of contact, the immediacy of replies and communications and the can-do attitude. Specifically with digital advertising, I’ve been seeking to cut through in a very busy market. Obviously, everybody’s fighting for Google Adverts and social media. As a small business operator, I don’t have the time or expertise to do it all myself. I can easily hand that over with trust and say, “This is what I’m looking for,” and let the team put that together. That’s worked exceptionally well.
What do you enjoy about working with Tectalic?
I’ve achieved a fabulous website with extreme clarity, great information and pictures. I continuously get positive feedback about it. Many people comment on how great our website is when they book or inquire. That’s been beneficial and continues to be. Regarding digital marketing, we’ve achieved our goal of increasing our tour inquiries and reservations. We have increased exposure throughout the market and achieved a definite cut through the heavy highway of digital marketing and social media. I’ve just had success after success, which I enjoy.
What has exceeded your expectations about working with Tectalic?
On almost every level, Tectalic has exceeded expectations. I’m a “treat people how I want to be treated” person. If I inquire, I want things responded to as soon as possible. I want honesty about what can and can’t be done and what can be achieved. I’ve always had that with Tectalic. I feel like Tectalic is a part of my business, my team. The team has been easy to work with because their values are similar to mine. There’s always absolute clarity in pricing expectations. There’s always been honesty, professionalism, and no doubt about anything. It’s always been so good.
Are there any aspects of how Tectalic work that have surprised you?
I guess it wasn’t a surprise. Tectalic came highly recommended. The agency not only met my expectations but exceeded them. Over the years, the relationship and the outcomes have just gotten better and better.
I enjoy the fact that Tectalic is also a small family business and that there are a lot of personal elements to it. I don’t feel like I am a number or just another product you pump through, nor do you feed me answers to tick the boxes. I feel that everything is very personalised, very in-depth and relevant to what I’m looking for. Over seven or eight years, I know exactly what level of service I will get. I enjoy that immediacy, the response, the relationship, and the feeling of confidence and trust.
What would you tell someone considering working with Tectalic in an ongoing marketing partnership?
Do it! I would highly recommend Tectalic and would not hesitate to recommend the team to anyone.
If there’s one word you could use to describe your experience with Tectalic, what would it be?
Professional, definitely professional.
