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Digital Marketing

10 Reasons to Have Your Digital Marketing Agency on Retainer

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There was a time when a well-executed website was all you needed to market your business online.

Our agency’s journey began there, focused on crafting exceptional websites. We took pride in our work and created well-optimised sites that worked in a specific market.

Once the pinnacle of successful online marketing, the website became its foundation.

This realisation led us to evolve from a website-centric agency to a comprehensive marketing service provider. Our role extends beyond website creation and encompasses strategy development and execution of marketing plans.

The right marketing mix depends on each business and its objectives. It may be as straightforward as social media and online advertising, or do you need the reach and personalisation that newsletters and fine-tuned content and promotion can offer? Layered keyword and content strategies may be necessary to improve the website’s performance in online searches.

“Specifically with digital advertising, I’ve been seeking to cut through in a very busy market. As a small business operator, I don’t have the time or expertise to do it all myself. I can easily hand that over to Tectalic with trust. That’s worked exceptionally well.”

Simone Kapiteyn
Owner/Managing Director of Adventure Wild Kimberley Tours
Digital Partner since 2018

It’s a real thrill to see the potential of an online marketing strategy realised, and it’s exciting to play a hands-on role in client business growth and success. We believe in your business’s potential and are committed to helping you achieve it.

When business success and growth are your objectives, big wins can also come from the efficiency of integrating your marketing and other business systems. That’s when we turn to automation and artificial intelligence.

We work with clients who want to seize opportunities and extract maximum value from what may have started as a website investment. Having a strategic marketing partner on a retainer basis ensures your marketing initiatives are implemented to plan within the timeframe and budget you determine.

“Trust them wholeheartedly and work alongside them because they’re experts in their field, they genuinely care, and they can deliver results. You aren’t just engaging a web builder. You are engaging a business partner to help you grow your business.”

Margo Halbert
Executive Coach & Keynote Speaker

Rather than expecting this mix of skills when hiring one person in-house, you can hire our expert team to work with you. We can help you set strategic priorities and achieve those within your budget.

Our clients benefit in significant ways.

Planned Strategy

Our marketing strategies come from close consultation with you and in-depth data analysis.

Momentum

Priorities are agreed on and executed each month. Marketing momentum is maintained.

Evaluation & Adjustment

Progress is evaluated and reported. Plans are adjusted and refined over time.

Consistent Professionalism

Branding is consistent and professional across all marketing assets.

Clear Company Communication

Messaging is consistent with your company goals.

Deeper Understanding of The Business

Over time, we develop a deeper understanding of your business and its products and services.

Innovation & Creative Thinking

We prioritise fresh ideas and approaches to benefit your business.

Strong Relationships

Our clients enjoy a smooth, respectful, and creative working relationship with us, where we are accountable for delivering agreed-upon objectives.

Predictable Billing

Marketing costs are planned and predictable. There are no surprises or spikes, and our systems are transparent.

Scale Up or Down

You can scale your commitment up or down, aligning with your evolving needs and workflow. Business dynamics can change, and we are committed to providing a service that adapts to your requirements and momentum.

Are you looking for a partner to help you develop a fresh take on your marketing strategy and momentum? If that’s you, please get in touch.

“The Tectalic team are really practical people. They focus on the best place to spend money. We could do a million different things in the digital space, but would it be effective? Does it resonate with our business? I really think the Tectalic team cuts through all the noise.”

Bree Cardilini
Former Marketing & Business Development Manager
Great Escape Charter Company
Digital Partner since 2018