Margo Halbert is an expert in persuasive communication. She is a highly regarded leadership coach and public speaker. Margo works in the corporate sector with senior executives, refining their board presentations, preparing media interviews and developing communication strategies for internal and external audiences.
How do you describe what you do?
I help individuals and organisations communicate effectively with their key stakeholders in a way that aligns with their brand and personal values. I assist individuals in feeling confident and competent in the scenarios they find themselves in. I provide that support either through individual coaching or through group training sessions.
My website presents my three business offerings of coaching, public speaking and courses.
In some cases, you can sign up and pay online; in others, there’s a contact form to get in touch. Those two functionalities work exceptionally well for my business. I don’t do any other marketing.
What do you regard as your point of difference in the business consultancy landscape?
Results. Practical insights and skills that people can immediately apply to tackle the tasks they need to do then and there. This is pragmatic advice, support and high trust. Deeper down, it’s business awareness that I bring. That’s the thing that people always say. I give them something tangible. I use my knowledge of their business to make the content and technique I’m teaching relatable. If it’s a CEO, I can give them tools, responses, and insights to help them in an investor relations meeting. Equally, I can give practical tools to somebody who is an operator on a mine site presenting to 200 people.
How is your business evolving? What changes are your clients adapting to?
There’s been a major shift in the context of the communication scenarios that my clients operate in. They can find themselves in a range of scenarios. They can be presenting online, face-to-face, or in a hybrid of both. It can be with large groups or one-on-one. They need to perform in a much broader range of situations.
At the same time, there has also been a shift in the attention span of your audience. You’ve got eight seconds before somebody switches off. People’s appetite and patience for taking on information is much more shallow. It’s like, “Give it to me. Give it to me hard and fast.”
The third thing is political correctness, which is now a significant factor in business communication. For many, navigating which content and behaviours are appropriate in any situation is challenging.
My clients are navigating these changes and at the same time needing to to build trust and rapport quickly.
How would you describe the ongoing support and communication from Tectalic over the ten years you’ve worked with them?
Wonderful.
What are the values Tectalic demonstrate in their work with you?
There is a culture of integrity and a high level of technical skill. Tectalic responds to the changing needs of my business. They take the time to get to know me, my business and my customers. I’ve never feel like I’m being treated just like other businesses. Just as I adapt to the different customer environments I operate in, I think Tectalic do the same. They meet their customers where they’re at and offer what’s relevant for that particular business at that time. They have never tried to sell me something I didn’t need.
What advice would you give to other consultants considering working with Tectalic to build or enhance their online presence?
Trust them wholeheartedly and work alongside them because they’re experts in their field, they genuinely care, and they can deliver results. You aren’t just engaging a web builder. You are engaging a business partner to help you grow your business.
