A new Sydney retail business, Silk Tribe, approached Tectalic for assistance with the launch of their new business. Â
They planned to offer a curated collection of luxury silk sleepwear, supported by a range of associated products tailored for discerning customers. As the brand evolves, there is potential to expand the range, possibly introducing custom-made handbags, fine jewellery, and perhaps select artworks to further enrich the product offering. Silk Tribe’s marketing focus will initially be customers living in Sydneyâs Northern Beaches, with a pop-up store planned in Avalon. Over time, the marketing scope will broaden to address an Australia-wide market. Longer term, there is the potential to attract international clients.
Tectalic was engaged to create a custom logo and prepare final logo variations for both printing and digital formats. The brand was designed to capture the Avalon Beach vibe and welcome visitors into their beautiful store.
