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Digital Marketing

Silk Tribe

Silk Tribe Logo
A new Sydney retail business, Silk Tribe, approached Tectalic for assistance with the launch of their new business.  

They planned to offer a curated collection of luxury silk sleepwear, supported by a range of associated products tailored for discerning customers. As the brand evolves, there is potential to expand the range, possibly introducing custom-made handbags, fine jewellery, and perhaps select artworks to further enrich the product offering. Silk Tribe’s marketing focus will initially be customers living in Sydney’s Northern Beaches, with a pop-up store planned in Avalon. Over time, the marketing scope will broaden to address an Australia-wide market. Longer term, there is the potential to attract international clients.

Tectalic was engaged to create a custom logo and prepare final logo variations for both printing and digital formats. The brand was designed to capture the Avalon Beach vibe and welcome visitors into their beautiful store.

Silk Tribe Business Card
Silk Tribe Poster
Silk Tribe Colours

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