Case Study
Kurloo
Strategy, website, technical content and visuals for an Australian GNSS geomonitoring company
- Mining
- Rail & Civil
- Strategy
- Website
- Graphics & Diagrams
- Client
- Kurloo Technology, Brisbane
- Sector
- Mining, rail and civil infrastructure
- Delivered
- Strategy, website, fact sheets, diagrams
- Website launched
- May 2026
The challenge: marketing a deeply technical product
Kurloo is an Australian technology company that grew out of a research collaboration. It runs a managed GNSS geomonitoring service: Australian-designed, solar-powered devices and cloud software that track ground movement with low millimetre precision on mine sites, rail corridors, and civil infrastructure. Kurloo specialists validate every result and alert site teams when movement crosses a client's tolerance thresholds.
The service buyers are geotechnical engineers, surveyors and asset managers. They know their monitoring methods well and distrust marketing that skims the detail. Kurloo selected Tectalic from an Australia-wide agency search. Our task was to understand this technically specialised product well enough to explain it in a way that builds trust before the first sales call.
"Tectalic was deeply committed to understanding it, and got probably the closest to actually getting it of anyone I've ever engaged with."
What we did for Kurloo
The work started with strategy and has grown into the sales and marketing material Kurloo uses every day.
Digital marketing strategy
Buyer personas, competitor assessment, sales support, a digital channels plan, campaign planning and lead flows for search, social, content and email.
WordPress website
A fast, accessible site that explains a deeply technical service in plain terms and sends qualified leads straight into Zoho through integrated forms.
Industry fact sheets
Two-page fact sheets for mining and rail that show where Kurloo fits alongside radar, InSAR, inclinometers and total stations.
Technical comparison guide
A displacement monitoring guide that sets GNSS against LiDAR, drones, tiltmeters and automated total stations, method by method.
Infographics and diagrams
Site diagrams for mining and rail corridors that show engineers where monitoring points go and what each one measures.
3D renders and motion graphics
Product renders and animated SVG diagrams used across the website, fact sheets and sales presentations.
Fact sheets, guides and diagrams
Kurloo's sales team hands these to engineers who want the detail. Each one shows where GNSS point monitoring fits next to the radar, InSAR and survey methods a site already uses.
"The infographic work, particularly the rail graphic, was a real wow moment for me."
3D product visuals
Using Kurloo's actual product models, we were able to render the device from any angle and in any setting for the website, fact sheets, guides and presentations. Scroll past and it turns. Alongside the renders sit animated SVG diagrams that show how a monitoring network reports movement.
Results since launch
The new website went live in May 2026. Kurloo now has a clear value proposition, a site that captures qualified enquiries, and a set of sales tools its team uses in every conversation with a mine or rail operator.
"Since we launched the website in May, a number of big miners have requested meetings with us, and there are significant deals being negotiated."
Client interview
"If you've got a technical product, I'd say Tectalic are worth serious consideration; they're responsive, flexible, and they spend the time to understand your problem deeply, which is rare."
Lee Hellen, CEO and Co-Founder, Kurloo
Read the full interview with Lee HellenKurloo project FAQ
What did Tectalic deliver for Kurloo?
A digital marketing strategy, a new WordPress website with Zoho-integrated lead forms, mining and rail fact sheets, a displacement monitoring technical comparison guide, infographics and site diagrams, 3D product renders and SVG motion graphics.
Can Tectalic market a technical B2B product?
Yes. Tectalic has worked with mining, engineering and industrial clients for many years. For Kurloo we spent the time to understand GNSS geomonitoring in depth before writing a word, so the strategy, website and sales material speak to engineers and surveyors in their own terms.
Does Tectalic create technical infographics and diagrams?
Yes. For Kurloo we designed site diagrams for mining and rail, fact sheet layouts, 3D product renders and animated SVG diagrams. Lee Hellen called the rail graphic a real wow moment.
Who is Kurloo?
Kurloo is a Brisbane company that runs a managed GNSS geomonitoring service. Solar-powered devices measure ground movement at millimetre level on mine sites, rail corridors and civil infrastructure, and specialists validate every result.
What results has the new Kurloo website delivered?
Since the website launched in May 2026, several large miners have asked to meet Kurloo and significant deals are being negotiated, according to CEO Lee Hellen.
Got a technical product to market?
We work with mining, engineering and industrial businesses that need marketing to get the detail right.