Japingka Aboriginal Art is a fine art gallery, and its website is a celebration of this exciting art movement, showcasing works from 40 regions of Australia.
Robert Hughes called Aboriginal art âthe last great art movement of the twentieth century,â and as a Tectalic client for some 15 years, Japingkaâs digital marketing profile has grown with the art movement itself. Together, Tectalic and Japingka have created a respected resource in a crowded international market.
The functional heart of this content-rich website allows art buyers to search for an artist by name, view a gallery of their work, read interviews with the artists, and create their own wishlist in an enquiry cart. This functionality is supported with artist profiles, blog posts, and feature articles. Specialised content has been created for educators, designers, and other professionals who want to know about or present Aboriginal art more broadly.
The websiteâs intention over many years has been to make the art accessible to the broadest possible audience. Tectalic works with Japingka to expand its digital reach through ads, enews, and online promotion. We also include traditional and direct strategies like print promotion, signage, networking, and events.
This visually rich website creates and prioritises the stylish presentation of the famous Japingka brand while keeping the essentials of doing business easy for customers and staff.
Read more about Japingka Aboriginal Art Galleryâs experience with Tectalic in this full interview.
âWe can see that our website reaches a world wide audience and that it rates very highly. Tectalic have achieved that in an ethical way, and assist with the SEO work behind our website. Theyâve achieved our high rankings with actual, real content on the website. We are very proud of that content.â
Ian Plunket, Gallery Owner Japingka Aboriginal Art
