Not so long ago, the burden of keeping all marketing tasks up to date fell on the shoulders of a marketing assistant fresh out of university. I’ve been in that position. You might be in that demanding role right now trying to:
- keep up with ever-changing services, tools and strategies;
- understand where technical marketing support is essential, and
- identify what is strategic in an ocean of available data.
Whether you are a business owner, a marketing manager, or a marketing assistant, there are increasing challenges for any of us involved in marketing. Digital marketing is increasingly complex and often technical. The good news is that you don’t have to do it alone.
Adapting to change
The pace of change is extraordinary, even for those working in this space full-time. At Tectalic, we meet regularly to explore new tools and evaluate software offerings. We look for ways to help our clients compete online. We don’t want you to keep up with the changes; we want you to stay ahead.
Flexibility
Our dedicated team of experts can help work with you to identify and implement a strategy across all your marketing channels. We offer access to experience, up-to-date skills, and efficient delivery. We understand that your marketing needs can change from month to month. Tectalic’s marketing retainer can adapt to your needs at any time.
Client-centred
Tectalic retainer services are tailored to meet each client’s particular needs. We can be your marketing department, supporting you as a Marketing Manager or Marketing Assistant. Or we can work directly with business owners or operations managers to help maintain marketing momentum and add value.
A value proposition
Consider the cost difference between employing another full-time employee and having an agency on retainer. No employee can be productive 100% of the time. There are breaks, team meetings, holidays and sick leave. A Tectalic marketing retainer is a very different proposition. When we stop working on your strategic tasks, we stop the clock. You pay for dedicated, productive time only.
A menu of services
A Tectalic retainer package offers a significant variety of services. We manage Facebook and Google advertising for some clients. For others, we supply artwork for print advertising and product brochures. Several clients engage us for the full suite of services, which includes strategy, website management and content facilitation, sales assets and SEO.
Point of difference
The Tectalic team get to know you, your business and your market. We become guardians of your brand and messaging. We don’t outsource, which means you can always speak directly to the person doing your work. What I am describing here is a partnership.
Transparency
Transparency is a core value of ours. We are happy to explain what we are doing and why. If you want to learn, we will help build your confidence and knowledge with digital marketing. Alternatively, we can deliver consistent strategic work to an agreed-upon budget when you want the job done well. Once we understand your objectives and have an agreed strategy, our team can act independently most of the time if that’s your preference.
Seeking support
Whether you are a business owner, marketing manager, or marketing assistant, please don’t feel you must tackle digital marketing alone. Choose a team and let them support you and share their knowledge. As the saying goes, “If you want to go fast, go alone. If you want to go far, go together.”
At Tectalic, we’re not just here for a project or a campaign. We’re here for the long haul, ready to support you in achieving more and going further. Our commitment to your success is unwavering, and we’re excited to be part of your journey.