For businesses aiming to grow, upgrading an existing store or building a new one is a strategic move to stay competitive.
At Tectalic, we’re proud to partner with Shopify and WooCommerce. We build websites for both platforms and develop innovative apps, including the Mixed Wine Cases App for Shopify and the Zapier Integration for WooCommerce, which connects your store to over 8,000 apps.
We recently attended the Shopify Editions Conference in Toronto, gathering fresh insights that complement our expertise in both systems. Whether you’re leaning toward Shopify’s seamless scalability or WooCommerce’s flexible customisation, Tectalic is your partner to create a store that drives sales and delights customers. Here’s how we can help.
When you are keen to grow your business, the important questions remain the same, regardless of your size.
Is it easy for your customers to do business with you?
Are you using technology to save your own time and money?
Are you on top of the 2025 marketing trends?
Your web store can tick all three boxes.
Now is an excellent time to upgrade or build your store.
We found the Shopify Editions conference in Toronto (May 2025) both inspiring and exciting. Read on to share our conference insights and explore what they mean for e-commerce solutions that care about performance, scalability, and customer satisfaction.
4 E-Commerce Trends and How They Apply to Shopify and WooCommerce:
1. AI-Powered Personalisation
Why it matters: Most shoppers want personalised, relevant product recommendations. A 2024 study found that 80% of consumers are more likely to purchase from brands that personalise. Quality recommendations increase the value of individual sales and encourage customers to return to your store. Shopify or WooCommerce both use AI to build on an initial enquiry.
How it works: E-commerce stores can use recommendation engines to suggest other products that a customer may like. These systems collect general data about other customers who share similar demographics, like age, interests, and location. Recommendation engines also gather detailed information about specific customer interests and previous purchases. Your store can offer other products or services that your customers want, without needing to scroll to find them.
2. Unified Omnichannel Experiences
Why it matters: Around 65% of shoppers browse across many media channels before finally buying. You want to offer a cohesive retail experience, whether customers shop online or visit your storefront. Consistent branding and integrated systems can make this a simpler experience for your customers and your business. It’s not unusual for customers to initiate the purchase process online and then opt to pick up from a physical location or visit your store and then access more product information online while they’re there.
How it works: Omnichannel retail connects stores, websites, social platforms and apps so they work as one system. The shopper has a consistent experience everywhere. The brand feel and quality experience need to stay the same wherever they shop. Real-time inventory tracking across all locations and a single view of all your customer data are now basic marketing tools.
3. Sustainability as a Competitive Edge
Why it matters: A store upgrade can reflect your values and the values that matter to your customers. A growing segment of customers is willing to pay a premium for products or services that offer carbon-neutral features, such as innovation with recycled and sustainable materials, reduced waste, and carbon-neutral packaging and shipping. Research shows that 51% of shoppers rate sustainability as a crucial factor when making a retail purchase. It was a key focus at the Shopify Editions conference. Shopify and WooCommerce both align with Australia’s growing demand for green retail.
How it works: Tectalic can build sustainability features into your Shopify or WooCommerce store, appealing to eco-conscious customers. Shopify Planet makes carbon-neutral shipping a benefit to offer your customers. WooCommerce’s open-source nature allows your customers to integrate eco-friendly tools, like sustainable packaging calculators.
4. Performance and Scalability
Why it matters: Speed drives sales. A one-second delay impacts whether customers continue with online purchases. Our expertise helps your store, whether Shopify or WooCommerce, perform at its peak during our busiest shopping seasons.
How it works: Shopify’s conference showcased faster checkouts and developer tools built to make your business scalable. WooCommerce offers similar performance when optimised correctly. Tectalic’s apps for both platforms help ensure your store handles growth, from local sales to international expansion.
Shopify vs. WooCommerce: Which one is right for you?
Shopify is ideal for businesses wanting an all-in-one solution with minimal setup. It’s got an intuitive interface, a robust app ecosystem, and global features (like multi-currency and multilingual) that suit retailers planning on expanding beyond Australia.
WooCommerce is ideal for businesses wanting complete control. Built on WordPress, WooCommerce offers comprehensive flexibility and customisation. It is ideal for unique brands or those with specific requirements.
Tectalic’s dual expertise means we don’t push one platform over the other; we guide you to the best fit. Our custom Shopify and WooCommerce apps can ensure your store is tailored to your goals, whether you’re in Dunsborough or St Kilda.
How Tectalic Brings Your Store to Life
With years of experience as Shopify and WooCommerce partners, Tectalic delivers end-to-end e-commerce solutions with visually stunning, user-friendly stores that reflect your brand. You can expect seamless integration and functionality as we connect your store to tools like Google Sheets and Xero. From training to maintenance, our Perth team keeps your store running smoothly.
Ready to Transform Your Store?
Upgrading or building a new store is an opportunity to future-proof your business by creating a store that keeps growing with you. It will be fast, flexible, and built for your Australian and international customers.
Contact Tectalic for a chat and explore whether Shopify or WooCommerce is your perfect fit. Email us at hello@tectalic.com or visit tectalic.com/contact.