What’s the secret to successful digital marketing?
If I had to pick one factor, it is excellent photography! Your ads, social media and web pages have only a few seconds to engage your customer’s attention. Does this person look trustworthy? Are products professionally presented? Is it safe to do business with this company? The quality and content of your images send signals and can play a significant role in whether you win business.
It can be expensive, and it may be challenging for businesses to see the value of engaging a photography professional. Smartphones have something to answer for here. Many of us have cameras in our back pockets. It is tempting to think, why spend money on professional photography when you can do it yourself?
There’s more to creating compelling images than the equipment you use.
Professional photographers are skilled at capturing emotions. An engaging image tells a bigger story. It’s more than a photo of a product, person, or situation. The right image communicates powerful messages about your offering and its value. Professionals know how to craft a picture that tells a story and does the selling for you.
You know your customers are comparing you to your competition. While you won’t hear, “Well, I think I was influenced by the lighting and tilt of that person’s chin,” these details make a critical difference. Professional photographers understand the value of these intangibles and what they say about you and your business. That’s why they are worth the money.
If you still need convincing, check out this interview with one of the best business photographers, Rob Frith, Top Tips For Your Consulting Website Photography.
Remember, a great set of images will last you ten years or more.
You’ll feel proud of them. They are worth the investment because they will make you look like a picture of success in a dozen different contexts. That’s worth the investment.