Creativity, Writers Room and Whales

Writers Room is a concept borrowed from the creative side of the television industry, and we use it in our Tectalic work culture.

In TV land, a group of writers gather and pitch ideas to each other. There may be food, laughter and teasing. In among the flow of ideas, a few gems will stand out. Those become scripts.

At Tectalic, we have a regular Writers Room. We move our focus from productivity to creativity for this hour each week. Typically, an account manager might describe a challenge or opportunity for a client.

Someone will have an idea or a question, and that’s where the conversation starts. We might take the idea and build on it using new technical tools or look at how we have tackled a similar issue for someone else.

We are a small team, each with specialty expertise, and when we’re around the table, we bring different skill sets, ages, experiences, and perspectives.

New ideas surface at our most creative and exciting sessions. These are the magic moments where curiosity and expertise come together, and conversation percolates the best of what we offer as a team. You can feel the excitement in the room as a great idea breeches like a whale. Boom!

Listening at the door, you’d hear things like;