Kurloo: Cutting Edge Technical Innovation for Mining & Civil Infrastructure
Tectalic is engaged by Kurloo, an Australian-based technology company, to amplify its market presence and drive business growth in the mining, industrial, and civil infrastructure sectors. Kurloo specialises in GNSS-based geomonitoring, delivering a scalable managed service to a global market. Kurloo features Australian-designed and built devices and cloud software, designed for monitoring of ground movement with low mm level precision, with applications for ground monitoring in mining, industrial and civil infrastructure projects.
The engagement incorporates evaluating and refreshing Kurloo’s digital marketing strategy. The strategy integrates digital objectives, buyer personas, sales support and competitor assessment, together with a digital channels strategy, campaign planning, and lead flows to support search, social, content and email campaigns. The engagement involves a comprehensive redesign and refresh of Kurloo’s website, aligning it with strategic objectives, and improving user experience and conversion effectiveness.
Drawing on Tectalic’s extensive experience working with technical clients in the mining and industrial sectors over many years, we brought specialised insights to help Kurloo thrive in a competitive business-to-business digital landscape. This project underscores Tectalic’s ability to blend strategic digital expertise with sector-specific knowledge, delivering tangible results that support long-term business objectives.