Tell Your Authentic Story
Have you noticed how your visitors and customers are often keen to hear real stories about you, your team, and your wines? There’s an old saying that “people buy from people”. Why not consider connecting on a more personal level? There are so many angles you can take. Start with what interests you and your team. Do you love cooking and pairing wine, or maybe your property or family has an interesting history, or you love dogs or motorbikes? You can introduce your people, their interests, and the part they play in bringing your wines to the table. You can have fun with this. If you or someone you know is handy with their phone, then videos and photos are your friend. Words on socials and emails work too. Keep it short and friendly, and if you feel nervous about trying something new, test it on your friends and family first.
Encourage Others To Tell Your Story
Why not invite your wine club members or your broader community to join you online and share photos or bite-sized videos of where they enjoy drinking their wine? You can consider providing an incentive for any that you decide to share. Maybe a discount, free shipping, or early access to new releases. Your customers will be creating marketing materials for you. What’s not to love about that!
Reward Trust with Great Offers
At a time when many people are opting out of signups, know that anyone who joins your wine club must really love you!
Your job is to love them right back by making them offers that align with their taste and reward their trust in you. Add a touch of wonderful to your offers by hunting down local partners who are willing to add their own exclusive offers. Have fun promoting your wine, your network, and your region.
Clarify Your Values
Your wine club members chose you for a reason. Can you keep giving them more reasons to stay connected? Increasingly, customers want to align with businesses that have a clear sense of their values. Take stock of what you’re already doing – maybe it’s sustainable farming or local partnerships. These aren’t feel-good extras anymore; they’re what customers expect and need to know about. What values are already an authentic part of what you do? Celebrate that story. It’s one more reason in your customers’ eyes that makes your business worthy of ongoing support.